Built to Solve a Problem No One Else Was Solving

FirstWIN Sports™ was founded in 2026 out of a simple but frustrating observation: sports organizations at every level were selecting coaches, referees, and support staff based on availability and enthusiasm alone — with no structured process to evaluate whether those individuals were truly the right fit for the role.

We saw knowledgeable volunteers who loved the game but lacked the ability to teach children. We saw well-meaning coaches placed in environments where their style, temperament, or leadership approach was not suited to the athletes they were serving. And we saw organizations with no tools to identify any of this before it became a problem.

The American Academy of Pediatrics reports that 70% of youth athletes quit organized sports by age 13 — and 30% cite negative actions by parents and coaches as their reason for leaving.

So we built one.

Helping Organizations Select, Develop, and Manage the Right People

Whether you are filling a paid head coaching position or recruiting volunteers for a youth recreational program, the individuals you place in those roles shape the experience of every athlete, family, and community member who walks through your doors.

We believe that process deserves more than a handshake and a background check. FirstWIN Sports™ exists to bring structure, insight, and confidence to that decision.

FirstWIN Sports™ is built in partnership with The HarBeck Company, where Riley Harvill, PhD leads assessment science and validation.

No Other Platform Does What We Do

We searched. We researched the landscape of sports technology, talent management software, and coaching development tools — and found nothing that brings assessment-based selection together with full sports management in a single platform built specifically for the sports industry.

FirstWIN Sports™ is that platform.

Today, most organizations rely entirely on volunteers and select them without any psychometric evaluation. The result is coaches who know the sport but cannot teach it, referees who are not suited to the pressure of the role, and support staff who were never the right fit to begin with.

Our custom-built assessments surface the insights that matter: leadership style, teaching aptitude, temperament under pressure, and alignment with the demands of the role — so you stop picking the wrong person and start building the right team.